THE HIDDEN ECONOMY
| Title | THE HIDDEN ECONOMY |
|---|---|
| Author | GONZALEZ, ALEJANDRA |
| Publisher | Penguin Random House Grupo Editorial |
| Imprint | Nube de tinta |
| ISBN | 9786073840927 |
| Edition number | 1 |
| Publication year | 2024 |
| Pages | 168 |
| Format | Printed |
| THEMA | Media studies: internet, digital media and society |
| Synopsis | A new economic phase emerged with the arrival of digital platforms that not only allowed a more flexible work model, but changed the landscape of digital marketing: the creator economy. Ifluencers, YouTubers, streamers and content creators who have thousands of followers are on million-dollar deals with companies from different industries, managing to live the life of their dreams and explore each and every one of their passions, but how did they get there? How to join them? What do you need to know? And what does the future hold for them? The digital world is moving quickly and it seems that we wake up every day to a new platform. Adaptability, authenticity and a clear objective are key to positioning yourself in the competitive world of content creators. It's not all about uploading content: you must have a clear strategy and a unique voice behind it. The Hidden Economy will help you discover what creator economyis, how digital platforms work and who the players are on this great board. This pages discuss the future of work, the responsibility of communicating and the new role of Web3 and AI in this growing industry. |
| foreign rights contact | Oswaldo Muñoz, Quetzalli de la Concha |
| oswaldo.munoz@penguinrandomhouse.com; quetzalli.delaconcha@penguinrandomhouse.com |
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