Category: TRILLAS
Showing 46 results for "TRILLAS"
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Expresión y apreciación artísticas. Artes plásticas
Read moreTitle Expresión y apreciación artísticas. Artes plásticas Author Juan Acha Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071744401 Edition number 3 Publication year 2022 Pages 240 Format Printed THEMA The Arts Synopsis This is an educational and illustrated text in which Juan Acha, one of the most important Latin American art critics, analyses, interprets and assesses the effects that drawing, graphic design, painting, sculpture and architecture have on the viewer. He also provides diverse conceptual and historical information on each of the visual arts, which he combines with useful exercises to learn to see, feel and think about the work of art from a critical perspective. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Vibraciones y ondas
Read moreTitle Vibraciones y ondas Author Michel Picquart Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071730138 Edition number 1 Publication year 2017 Pages 248 Format Printed THEMA Mathematics and Science Synopsis In this book, undergraduate students of physics, chemistry and engineering courses will find a course on vibrations and waves. Many natural phenomena involve waves: disturbances on the surface of water, sound, light, radio, seismic waves, ultrasound, and so on. Among other topics, sound waves, wave propagation through a coaxial cable and heat waves are discussed. In each chapter, the author proposes examples, exercises and application problems to complement the theoretical content. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Fluidos y calor
Read moreTitle Fluidos y calor Author Michel Picquart Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071740762 Edition number 1 Publication year 2020 Pages 164 Format Printed THEMA Mathematics and Science Synopsis This is a reference work for undergraduate students of physics, chemistry and engineering. Throughout seven chapters, the properties of matter, the characteristics of liquid and gaseous fluids, and the basic principles of thermodynamics, which are associated with the conservation of energy and entropy, are described and analysed. The conceptual foundations of the subject are complemented by questions involving the development of examples and the solving of problems and exercises. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Manejo de emergencias con materiales peligrosos
Read moreTitle Manejo de emergencias con materiales peligrosos Author Martín Antonio Razynskas Sosa Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071744821 Edition number 3 Publication year 2023 Pages 320 Format Printed THEMA Technology, Engineering, Agriculture, Industrial processes Synopsis Safety in the industrial processes of manufacturing, storing and transporting hazardous chemicals is essential. This book sets out the principles of hazardous materials emergency management and prevention in accordance with current safety standards. Companies, incident management advisors and related agencies will be introduced to basic terminology, methods of identifying hazardous substances, sources of information before and during an accident, protective equipment and the development of response plans. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Anatomía Humana
Read moreTitle Anatomía Humana Author Patricia Herrera Saint Leu Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071739629 Edition number 1 Publication year 2020 Pages 576 Format Printed THEMA Medicine and Nursing Synopsis This major work comprehensively describes the components and functioning of all the systems of the human body, following a segment-specific organisation. This approach is used today in many medical schools because of its ease of use and its proximity to specialised fields such as clinical and surgical medicine. The book includes an International Anatomical Terminology, which is now a prerequisite for medical students, as well as infographics. These resources encourage learning and make it possible to identify progress in the study of the human body. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Introducción a la teoría de los diseños
Read moreTitle Introducción a la teoría de los diseños Author Juan Acha Valdivieso Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071701473 Edition number 4 Publication year 2009 Pages 208 Format Printed THEMA The Arts Synopsis The reality of design is complex and vast; it is a socio-cultural phenomenon of equal value to the arts and crafts of its time. This book analyses the different concepts of design from the evolutionary perspective of society and the historical, economic and political influences on its production, in particular its relationship with mass communication. It also deals with the distinction between the aesthetic and the artistic, aesthetic culture, crafts, arts, designs and the artistic process. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
El consumo artístico y sus efectos
Read moreTitle El consumo artístico y sus efectos Author Juan Acha Valdivieso Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9789682426759 Edition number 1 Publication year 2008 Pages 304 Format Printed THEMA The Arts Synopsis The author of this work strikes a balance between scientific rigour and artistic and aesthetic sensitivity by analysing the motivations that determine the consumption of visual art works and their effects on our society. At the same time, he describes the different operations of consumption: sensorial, sensory and theoretical. In the text, the term ‘consumption’ is used as a reference to reception, contemplation and enjoyment, and is intended to convey an idea of the breadth and complexity of the reality of consumption, the artistic version of which extends beyond ordinary perception. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
El producto artístico y su estructura (Arte y Sociedad Latinoamericana)
Read moreTitle El producto artístico y su estructura (Arte y Sociedad Latinoamericana) Author Juan Acha Valdivieso Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071711281 Edition number 1 Publication year 2012 Pages 568 Format Printed THEMA The Arts Synopsis This book combines theoretical and practical elements to explain the phenomenon of art. Students, teachers and specialists in the field will find concepts such as ‘surface-object’, painting, basic and graphic surfaces, crafts and object and spatial designs. According to the author, art cannot be understood if the context in which the work arises is left aside, since its virtues and shortcomings are omitted, and it is impossible to consider those elements that transform art for the benefit of our Latin American reality. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
El arte y su distribución (Arte y Sociedad Latinoamericana)
Read moreTitle El arte y su distribución (Arte y Sociedad Latinoamericana) Author Juan Acha Valdivieso Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071711298 Edition number 1 Publication year 2012 Pages 368 Format Printed THEMA The Arts Synopsis This book describes the distribution of art, an essential aspect that complements artistic production and consumption. The contents are divided into marketing, dissemination and the production of new artistic needs. Figures such as the state, the media and independent groups, which influence and determine the social course of works of art, are analysed. Students, teachers and specialists in the field will find texts on the dialectics and sociology of distribution, the sociohistory of our artistic reality and the circuit of artistic dissemination. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
El sistema de producción (Arte y Sociedad Latinoamericana)
Read moreTitle El sistema de producción (Arte y Sociedad Latinoamericana) Author Juan Acha Valdivieso Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071711304 Edition number 1 Publication year 2012 Pages 336 Format Printed THEMA The Arts Synopsis The aim of this work is to seek new ways of perceiving, studying and creating the visual arts from a Latin American context, since it is only from the perception of our social, cultural and economic reality that it is possible to redefine the concept of art. This poses a new theorisation of the procedures of production and consumption, as well as the creation of socially useful works. This is a title aimed at historians, museographers, sociologists and art critics, to name but a few, whose language clearly and simply sets out the technical concepts of the subject. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Manual de herrería. Una guía paso a paso
Read moreTitle Manual de herrería. Una guía paso a paso Author Luis Lesur Esquivel Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071701251 Edition number 2 Publication year 2009 Pages 120 Format Printed THEMA Technology, Engineering, Agriculture, Industrial processes Synopsis Blacksmiths bend, cut, polish and join metal to make doors, windows and other structures. Although the cost of their work and materials is high, they offer customised, creative and highly crafted results. Today, the blacksmith remains an indispensable professional in many places. This handbook, from the collection Cómo hacer bien y fácilmente, describes the main techniques of blacksmithing with clear instructions and colourfully illustrated examples. It includes the development of projects to learn about techniques, tools, materials and equipment. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Manual de soldadura con arco eléctrico. Una guía paso a paso
Read moreTitle Manual de soldadura con arco eléctrico. Una guía paso a paso Author Luis Lesur Esquivel Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071706843 Edition number 2 Publication year 2010 Pages 120 Format Printed THEMA Technology, Engineering, Agriculture, Industrial processes Synopsis Metal welding is in great demand in modern industry and public works. It also represents a good opportunity to have one's own business in window, door and staircase fabrication or automotive welding. This manual describes the main techniques of electric arc welding with clear information and illustrated sequences, basic safety precautions, the most commonly used materials and equipment, as well as the principles of the welding process for quality results. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
La palabra florida de los aztecas. Xochitlahtolli
Read moreTitle La palabra florida de los aztecas. Xochitlahtolli Author Patrick Johansson Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071739728 Edition number 2 Publication year 2020 Pages 512 Format Printed THEMA Language and Linguistics Synopsis There is no doubt that the Aztec civilisation is among the greatest cultures in the world. In their temples, carved objects and codices that have survived the passage of time and colonisation, we can witness an advanced technological, philosophical and social thought that led to the expansion of the Aztecs throughout Central America. This book analyses various Aztec stories, myths and legends from the oral tradition and the perspective of Western thought in order to learn more about the cosmogony of one of the greatest empires of the American continent. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Pancho Villa
Read moreTitle Pancho Villa Author Pere Foix Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071700285 Edition number 11 Publication year 2008 Pages 277 Format Printed THEMA Biography, Literature and Literary studies Synopsis This is a biography of Francisco Villa and the significance of his struggle in the Mexican Revolution. More than a century into the post-revolution and modernity, Villa remains a controversial figure among historians and, in general, among Mexican society of our time. Pancho Villa embodies the guerrilla who despises death. His humble origins and tragic youth explain the character that led him to lead the fearsome Division del Norte. With virtues and defects, Villa conveys one of the moods of the Mexican, when the temperament is inflamed by a situation of injustice. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Símbolos prehispánicos. Sustento filosófico
Read moreTitle Símbolos prehispánicos. Sustento filosófico Author César Macazaga Ordoño Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071721129 Edition number 1 Publication year 2014 Pages 112 Format Printed THEMA Philosophy and Religion Synopsis This book is a reference for the study of pre-Hispanic symbols (Nahua, Maya, Olmec), as it deciphers the vision of the universe held by the ancient inhabitants of Mesoamerica. With an extensive analysis of symbolic concepts and brief monographs illustrated with images from codices, this work teaches how to read the hidden meanings that the Mesoamerican peoples expressed in their pictorial, graphic, sculptural, religious and ritual expressions, and even in those related to nature and environmental phenomena, which formed part of their symbolic universe. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Después de la conquista (1528-1810) Anécdotas, sucesos y relatos
Read moreTitle Después de la conquista (1528-1810) Anécdotas, sucesos y relatos Author José Antonio Crespo Mendoza Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071741783 Edition number 1 Publication year 2021 Pages 120 Format Printed THEMA History and Archaeology Synopsis In this third volume of his trilogy on the discovery, conquest and evangelisation of America, José Antonio Crespo offers us an entertaining series of anecdotes and events of the period. Through antiquarian history, we learn more clearly and in depth about the customs and ideas of both the Europeans and the native Americans at the time of that momentous epic. These illustrated episodes are also accompanied by valuable testimonies and chronicles of those who played a leading role in the so-called ‘clash of civilisations’. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Durante la conquista (1518-1528) Anécdotas, sucesos y relatos
Read moreTitle Durante la conquista (1518-1528) Anécdotas, sucesos y relatos Author José Antonio Crespo Mendoza Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071741868 Edition number 1 Publication year 2021 Pages 120 Format Printed THEMA History and Archaeology Synopsis This book recounts the exploits of Hernán Cortés after landing on the shores of Tabasco, prior to his encounter with the Aztec empire. Amidst enmity, intrigue and revenge, we will learn about the events that led to the intricate resistance and the fall of the great Tenochtitlan. We will also delve into the thinking of the leaders of the Conquest, who, with courage, fear or uncertainty, led this unique battle. With the triumph of Cortés, we will see the changing scenarios that, little by little, determined the laborious shaping of New Spain. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Antes de la conquista (1451-1518) Anécdotas, sucesos y relatos
Read moreTitle Antes de la conquista (1451-1518) Anécdotas, sucesos y relatos Author José Antonio Crespo Mendoza Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071741844 Edition number 1 Publication year 2021 Pages 108 Format Printed THEMA History and Archaeology Synopsis This work narrates the fate of those explorers who, with their eyes fixed on the blue horizon, set sail for the unknown in search of mythical and legendary lands, full of fabulous beings, incalculable wealth and treasures, indecipherable fauna and flora, and hallucinating cultures. We will learn about the life of the indigenous people and the impressions the newcomers had of the New World. We will also witness the encounter between different men and civilisations, whose actions and decisions would forge the foundations for new exploits. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Historia del arte para niños
Read moreTitle Historia del arte para niños Author Marina Galera T. Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071724960 Edition number 1 Publication year 2019 Pages 284 Format Printed THEMA The Arts Synopsis This book summarises the artistic development of human beings over the centuries: from the beginnings of artistic expression, through the cultures that have had the greatest influence on humanity, such as the Egyptians, Greeks, Mayans and Aztecs, to contemporary art through artists such as Goya, Cézanne and Picasso. Fun, clear and simple, this book will become a valuable tool for parents and teachers, as well as a stimulating guide for children who want to delve into the fertile and wonderful field of art. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Jorge González Camarena. Obra plástica
Read moreTitle Jorge González Camarena. Obra plástica Author Jorge A. González Camarena Barré de Saint-Leu Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071746627 Edition number 1 Publication year 2024 Pages 312 Format Printed THEMA The Arts Synopsis Jorge González Camarena's work has a well-deserved place in 20th century Mexican art. The author of numerous splendid murals, González Camarena also created several easel works and sculptures. In a language devoid of academic pretensions, the author of this book brings us closer to the different facets of his father's work through a ‘guided tour’, punctuated by anecdotes and events, of murals, paintings and sculptures by the great Mexican master. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Leyendas de todo México. Aparecidos y fantasmas
Read moreTitle Leyendas de todo México. Aparecidos y fantasmas Author Homero Adame Martínez Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071725363 Edition number 1 Publication year 2016 Pages 80 Format Printed THEMA Children’s, Teenage Synopsis This is a selection of the most frequently told legends of ghostly apparitions from all over Mexico. Some of the legends are the product of the author's many travels throughout the country: demons, weeping women and ghosts come to life in abandoned houses, haciendas, convents and churches, theatres, tunnels and cemeteries, lakes, rivers and uninhabited areas. These places, because of their antiquity, their state of ruin or their silence, are the ideal setting for the creation of stories of mystery and terror such as those that the reader will find in this book. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Cuentos, mitos y leyendas del México antiguo
Read moreTitle Cuentos, mitos y leyendas del México antiguo Author Oldrich Kaspar; Ludmila Holkova Oborna Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071744838 Edition number 2 Publication year 2023 Pages 148 Format Printed THEMA Children’s, Teenage Synopsis The stories that Oldrich Kaspar presents in this beautiful book are taken from various codices belonging to our indigenous ancestors (Aztecs, Mayas and Toltecs) and adapted by Ludmila Holkova to transmit to young readers the Mexican vision of the creation of the universe and of humanity. These traditional stories have an exceptional beauty and content that captivate the imagination of those who read them and motivate them to deepen their knowledge of the history of ancient Mexico. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Ixpule 2. Diente de León
Read moreTitle Ixpule 2. Diente de León Author Sareki Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071746801 Edition number 1 Publication year 2024 Pages 312 Format Printed THEMA Children’s, Teenage Synopsis In this graphic novel, several years have passed since Ixpule and Sara's first adventure. Now, they must face a new threat, and it is likely that the forces of Ixpule and the gods will not be enough to save them. Ixpule 2 is the second volume of an odyssey full of adventure and humour that places the pre-Hispanic Mexican myths in the 21st century, between people and modern life, with a cosmic conflict that threatens the survival of the universe. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Ixpule. Diente de León
Read moreTitle Ixpule. Diente de León Author Sareki Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071742698 Edition number 1 Publication year 2021 Pages 208 Format Printed THEMA Children’s, Teenage Synopsis This is the story of the journey of Sara, a young girl who has freed the warrior Ixpule to protect the goddess Xochiquetzalli from the Lord of the Earth and his desire for revenge. In this graphic novel, the protagonists will travel through cities and ceremonial sites of ancient Mexico and meet different mythical figures such as Quetzalcoatl, Xilonen and Tepellólotl. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
La leyenda de la flor de cempasúchil
Read moreTitle La leyenda de la flor de cempasúchil Author Sareki Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071742407 Edition number 1 Publication year 2021 Pages 36 Format Printed THEMA Children’s, Teenage Synopsis In this illustrated story, learn about one of Mexico's most beautiful legends: the legend of the Cempasúchil flower, and discover the meaning of its name and how it came into our hands. Sareki is an artist who is inspired by the cultural richness of Mexico to create comics. With 10 years of experience, in 2019 she was invited to the Festival International de la Bande Desinée de Angouleme, the most important festival in the world in graphic narrative. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
La leyenda del Chechén y el Chacá
Read moreTitle La leyenda del Chechén y el Chacá Author Sareki Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071742391 Edition number 1 Publication year 2021 Pages 32 Format Printed THEMA Children’s, Teenage Synopsis The forces of nature must be in harmony: the Chechén, representing evil, and the Chacá, representing good, are set against each other in a wonderful story that mixes the nectar of both trees to maintain the balance: where there is a Chechén, there will be a Chacá. Sareki is an artist who is inspired by the cultural richness of Mexico to create comics. With 10 years of experience, in 2019 she was invited to the Festival International de la Bande Desinée de Angouleme, the most important festival in the world in graphic narrative. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Silver Demon
Read moreTitle Silver Demon Author Sareki Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071742360 Edition number 1 Publication year 2021 Pages 88 Format Printed THEMA Children’s, Teenage Synopsis A warrior endowed with extraordinary powers, Tepantlato is the last descendant of a lineage of ancestral guardians. Although he is known in the ring as Silver Demon, he is actually the great protector of the Earth. In this graphic novel, he and his partner in crime will fight tirelessly against the beings of the underworld. Sareki is an artist who is inspired by the cultural richness of Mexico to create comics. With 10 years of experience, in 2019 she was invited to the Festival International de la Bande Desinée de Angouleme, the most important festival in the world for graphic narrative. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Garbage Man
Read moreTitle Garbage Man Author Hilario Peña Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071748102 Edition number 1 Publication year 2024 Pages 213 Format Printed THEMA Children’s, Teenage Synopsis GARBAGE MAN has the power to emanate poisonous gases and to communicate with rats and other vermin. By day he works as a rubbish collector, and by night he fights his enemies and plays rockabilly. His motto is: ‘I'm not interested in doing good, but in balancing the scales in favour of the marginalised. If some rich guys get mugged in the alley, I won't rescue their jewellery and expensive watches. Let Batman do that. Hilario Peña writes crime novels. Winner of the Bellas Artes ‘José Rubén Romero’ Prize, and mention in the International Literature Contest ‘Sor Juana Inés de la Cruz’ foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Calidad y mejora continua. Principios de calidad y Certificación ISO
Read moreTitle Calidad y mejora continua. Principios de calidad y Certificación ISO Author Lourdes Münch Galindo; Marco A. Pérez Angulo Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071743992 Edition number 2 Publication year 2022 Pages 160 Format Printed THEMA Economics, Finance, Business and Management Synopsis Quality is a prerequisite to compete successfully in global markets. Calidad y mejora continua. Principios de calidad y Certificación ISO is part of the Biblioteca de Administración Trillas. It covers the basic principles of quality: history, precursors, promoters, philosophy, methodologies, tools and techniques, as well as a guide to ISO certification in quality management and environmental management. In this work, Lourdes Münch presents a methodological proposal for implementing the quality process in organisations. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Planeación estratégica. Guía para elaborar planes estratégicos y de negocio exitosos
Read moreTitle Planeación estratégica. Guía para elaborar planes estratégicos y de negocio exitosos Author Lourdes Münch Galindo Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071746832 Edition number 5 Publication year 2024 Pages 160 Format Printed THEMA Economics, Finance, Business and Management Synopsis We live in a world of impressive technological advances. In this context, strategic planning takes on special relevance in order to face the constant changes in the global environment. This book presents a simple and didactic methodology for developing a strategic plan or business plan. Comprehensive learning is ensured through the exercises, cases and action guides included in the book, which are complemented by online learning resources. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Evaluación y control de gestión. Principios de auditoría administrativa
Read moreTitle Evaluación y control de gestión. Principios de auditoría administrativa Author Lourdes Münch Galindo Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071743701 Edition number 1 Publication year 2022 Pages 132 Format Printed THEMA Economics, Finance, Business and Management Synopsis In the face of major changes and technological advances, it is essential to determine the degree of effectiveness of management and to establish measures to ensure the success of organisations. Evaluation and management control are two of the most important processes and this book presents the techniques and methodologies that guarantee the security of the organisation's assets, its productivity and the optimisation of resources. The contents are reinforced with self-assessments and case studies that allow the reader to develop their skills to evaluate and control results. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Fundamentos de gestión empresarial. La clave de la competitividad
Read moreTitle Fundamentos de gestión empresarial. La clave de la competitividad Author Lourdes Münch Galindo Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071735812 Edition number 3 Publication year 2019 Pages 236 Format Printed THEMA Economics, Finance, Business and Management Synopsis This book covers everything the reader needs to know about the management of a company: principles, techniques, theories and main trends. It is aimed at all professions, entrepreneurs and managers who wish to apply the administrative process in their organisation: from the study of management and its approaches to the control of a company, through the phases of planning, organisation and management. The book includes practice, exercises and evaluations. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Nuevos fundamentos de mercadotecnia. Hacia el liderazgo del mercado
Read moreTitle Nuevos fundamentos de mercadotecnia. Hacia el liderazgo del mercado Author Lourdes Münch Galindo; Erika Paloma Sandoval Münch Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071747907 Edition number 2 Publication year 2024 Pages 336 Format Printed THEMA Economics, Finance, Business and Management Synopsis The real competition in the global marketplace is not between products and services, but through the marketing campaigns that the media disseminate every day. This book analyses the marketing process, the environment and strategic planning to define successful marketing strategies. It also presents the techniques and methodologies for the design of the marketing mix, as well as the most current marketing trends. In addition to theoretical concepts, the book includes action guides, cases, exercises and other didactic resources. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Liderazgo y Dirección. El liderazgo del siglo xxi
Read moreTitle Liderazgo y Dirección. El liderazgo del siglo xxi Author Lourdes Münch Galindo Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071742063 Edition number 5 Publication year 2021 Pages 192 Format Printed THEMA Economics, Finance, Business and Management Synopsis The success of organisations, whatever their type, depends on the performance of their managers. The development of a leader's knowledge, skills and competencies is essential for managers, executives, executives, entrepreneurs and civil servants, as well as for anyone interested in management. This book presents, in a simple and didactic way, the main theories of leadership and the most important management techniques, and applies the knowledge to concrete situations through action guides that are included at the end of each chapter. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Administración del talento. La gestión del activo más valioso de la organización
Read moreTitle Administración del talento. La gestión del activo más valioso de la organización Author Lourdes Münch Galindo Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071744975 Edition number 1 Publication year 2023 Pages 160 Format Printed THEMA Economics, Finance, Business and Management Synopsis How to build an effective workforce that delivers results? This book describes the necessary elements for professionals, executives, entrepreneurs or all those interested in empowering the human talent of their organisation. Among other topics, Lourdes Münch describes the concept of talent management, analyses the process of staff integration through the phases of recruitment, selection and induction, discusses wage and salary administration, and includes issues of health and safety, labour relations and evaluation of human talent. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
La marca. Creación, diseño y gestión
Read moreTitle La marca. Creación, diseño y gestión Author Joan Costa Solá-Segalés Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071706195 Edition number 1 Publication year 2010 Pages 144 Format Printed THEMA Economics, Finance, Business and Management Synopsis Brand image is a social and communicative phenomenon that interests anthropologists, psychologists and sociologists, as well as professionals in graphic design, architecture and industrial design. Joan Costa compiles his reflections and professional experiences on the creation and implementation of brands and proposes methodologies for both design and brand image control programmes. He also discusses trends in brand management and offers some representative cases, drawn from his background, bibliography and courses given on the subject. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Diseño y publicidad. El nuevo reto de la Comunicación
Read moreTitle Diseño y publicidad. El nuevo reto de la Comunicación Author Joan Costa Solá-Segalés; Abraham A. Moles Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071719041 Edition number 1 Publication year 2014 Pages 196 Format Printed THEMA Economics, Finance, Business and Management Synopsis Advertising and design are condemned to perpetual creativity. Their encounter generates a symbiosis between two socio-economic powers, two multidisciplinary forces of persuasive communication that collaborate and enhance each other. This essay analyses how the field of design offers the publicist audiovisual communication resources in different combinations of image, text, typography, movement and colour; and how the advertising field and media dissemination offer the designer immense creative possibilities and the knowledge of their impact on society. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Señalética corporativa
Read moreTitle Señalética corporativa Author Joan Costa Solá-Segalés Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071743459 Edition number 1 Publication year 2022 Pages 192 Format Printed THEMA Economics, Finance, Business and Management Synopsis Corporate signage is the most direct, complete, permanent and effective means of communication to link the company with its publics; however, it is the least studied resource, which is why this book is necessary. The reader will explore the network that, since antiquity, has been linked to the growing need to open channels and points of encounter and exchange between people, and will deal with signage, which guides individuals in spaces of action: institutions, companies, franchises, points of sale, cultural spaces, airports, sports complexes, among others. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Los 5 pilares del branding. Anatomía de la marca
Read moreTitle Los 5 pilares del branding. Anatomía de la marca Author Joan Costa Solá-Segalés y coautores Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071743343 Edition number 1 Publication year 2022 Pages 184 Format Printed THEMA Economics, Finance, Business and Management Synopsis This book presents the keys to the conception and management of the brand, through five elements on which its sustainable success is built: the soul, the pulse, the strength, the voice and the face. According to the authors, the name is the most repeated message, the first sign of identity and the longest-lived asset. Hence, the challenge is to create brands that shape the public's mind and decisions in a saturated world. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Diseñar para los ojos
Read moreTitle Diseñar para los ojos Author Joan Costa Solá-Segalés Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071745088 Edition number 1 Publication year 2023 Pages 192 Format Printed THEMA The Arts Synopsis Diseñar para los ojos is a multiple book. It covers different approaches to the philosophy, ethics and practice of graphic design from a creative, open and non-traditional conception. At the same time, it demystifies deep-rooted false beliefs that distort the straightforward simplicity of good ideas. By following the paths of this stimulating journey, the reader will cross the routes that lead him or her to know the strategies of the gaze and will advance among acute and documented observations, always original. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Ulises Criollo
Read moreTitle Ulises Criollo Author José Vasconcelos Calderón Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071700049 Edition number 1 Publication year 2008 Pages 384 Format Printed THEMA Biography, Literature and Literary studies Synopsis This is the fictionalised autobiography of José Vasconcelos, a man who was born and grew up during the Porfiriato, who fought on the battlefield during the 1910 Revolution and who contributed to the construction of the post-revolutionary state, which recognised his talent and then condemned him to exile. A Mexican lawyer, politician, writer, educator, civil servant and philosopher, Vasconcelos wrote essays and treatises throughout his life that give an account of his thinking, which evolved from an idealistic spirit to a tortuous one, always endowed with luminosity. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Tratado de metafísica
Read moreTitle Tratado de metafísica Author José Vasconcelos Calderón Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071701879 Edition number 1 Publication year 2009 Pages 296 Format Printed THEMA Philosophy and Religion Synopsis It is the first of the author's three great philosophical works, of great significance in universal philosophy. This volume deals with questions such as becoming, intelligence and forms; the synthesis of knowledge; the revulsions of energy; biological becoming and the philosophy of physics. A Mexican lawyer, politician, writer, educator, civil servant and philosopher, José Vasconcelos Calderón wrote essays and treatises throughout his life that give an account of his thought, which evolved from an idealistic spirit to a tortuous one, always endowed with luminosity. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Historia del pensamiento filosófico
Read moreTitle Historia del pensamiento filosófico Author José Vasconcelos Calderón Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071701855 Edition number 1 Publication year 2009 Pages 418 Format Printed THEMA Philosophy and Religion Synopsis In the whole of universal thought, José Vasconcelos examines the historical development of philosophical thought and how it alternates and combines, according to the character and needs of individuals and times, with poetic and religious thought. This work offers a journey through the ancient philosophies of China, India, Judea and, of course, Magna Graecia. The second part of the book is an exhaustive analysis of Christian, medieval and Renaissance philosophy. The closing of the book focuses on the thought forms of the modern era. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
La raza cósmica. Misión de la raza iberoamericana. Argentina y Brasil
Read moreTitle La raza cósmica. Misión de la raza iberoamericana. Argentina y Brasil Author José Vasconcelos Calderón Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071701886 Edition number 1 Publication year 2009 Pages 182 Format Printed THEMA Society and Social Sciences Synopsis In this essay, José Vasconcelos sets out his thesis of ‘the cosmic race’, with which he explains the formation of miscegenation in Mexico, Brazil and Argentina. The author expresses the ideology of the ‘fifth race’ of the American continent, an amalgamation of all the races of the world without distinction, in order to build a new civilisation and people from all over the world who would pass on their knowledge. According to Vasconcelos, the inhabitants of Ibero-America have territorial, racial and spiritual factors to initiate the ‘universal era of humanity’. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Pitágoras. Una teoría del ritmo
Read moreTitle Pitágoras. Una teoría del ritmo Author José Vasconcelos Calderón Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071711403 Edition number 1 Publication year 2012 Pages 96 Format Printed THEMA Philosophy and Religion Synopsis In this essay, José Vasconcelos gives a solid interpretation of Pythagoreanism, fertile in aesthetic consequences. In the first part, he outlines the traditional image of Pythagoras, moralist and founder of the cultured secrets; in the second part, he analyses the best-known interpretations of the Pythagorean doctrine in different periods, from Philolaus and Aristotle to the modern era. The third part presents the aesthetic interpretation of the theory of number. Vasconcelos was an illustrious Mexican politician, writer, educator, civil servant and philosopher. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Estética
Read moreTitle Estética Author José Vasconcelos Calderón Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071715050 Edition number 1 Publication year 2013 Pages 536 Format Printed THEMA Philosophy and Religion Synopsis This is the third philosophical work by José Vasconcelos Calderón, an illustrious Mexican politician, writer, educator, civil servant and philosopher. In his Aesthetics (1935), along with Metaphysics and Ethics, Vasconcelos explains the evolution of the Universe and the restructuring of its cosmic substance into physical, biological and human orders, as well as the categories of beauty, sensory, intellectual and emotional knowledge, and the classification of the fine arts. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx
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