Señalética corporativa
| Title | Señalética corporativa |
|---|---|
| Author | Joan Costa Solá-Segalés |
| Publisher | Editorial Trillas, S. A. de C. V. |
| Imprint | Trillas |
| ISBN | 9786071743459 |
| Edition number | 1 |
| Publication year | 2022 |
| Pages | 192 |
| Format | Printed |
| THEMA | Economics, Finance, Business and Management |
| Synopsis | Corporate signage is the most direct, complete, permanent and effective means of communication to link the company with its publics; however, it is the least studied resource, which is why this book is necessary. The reader will explore the network that, since antiquity, has been linked to the growing need to open channels and points of encounter and exchange between people, and will deal with signage, which guides individuals in spaces of action: institutions, companies, franchises, points of sale, cultural spaces, airports, sports complexes, among others. |
| foreign rights contact | Jorge Durán |
| jorge.duran@trillas.mx |
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