Semiocapitalismo. Del producto a la marca de la mercancía al signo/mercancía
| Title | Semiocapitalismo. Del producto a la marca de la mercancía al signo/mercancía |
|---|---|
| Author | Antonio Caro |
| Publisher | Sb editorial |
| Imprint | Sb editorial |
| ISBN | 9786316503459 |
| Edition number | 1 |
| Publication year | 2023 |
| Pages | 408 |
| Format | Printed |
| THEMA | Semiotics / semiology |
| Synopsis | It studies the elementary form of sign/commodity that semiotic production plasmes in marketing business practice. This process endows the sign/commodity with value (consumer value) by embodying in it the imaginary meanings in favour of the brands which ultimately generate the surplus value that feeds the system. |
| foreign rights contact | Andrés Telesca |
| andres.telesca@editorialsb.com |
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