Planeación estratégica. Guía para elaborar planes estratégicos y de negocio exitosos
| Title | Planeación estratégica. Guía para elaborar planes estratégicos y de negocio exitosos |
|---|---|
| Author | Lourdes Münch Galindo |
| Publisher | Editorial Trillas, S. A. de C. V. |
| Imprint | Trillas |
| ISBN | 9786071746832 |
| Edition number | 5 |
| Publication year | 2024 |
| Pages | 160 |
| Format | Printed |
| THEMA | Economics, Finance, Business and Management |
| Synopsis | We live in a world of impressive technological advances. In this context, strategic planning takes on special relevance in order to face the constant changes in the global environment. This book presents a simple and didactic methodology for developing a strategic plan or business plan. Comprehensive learning is ensured through the exercises, cases and action guides included in the book, which are complemented by online learning resources. |
| foreign rights contact | Jorge Durán |
| jorge.duran@trillas.mx |
EN 
ES