Nuevos fundamentos de mercadotecnia. Hacia el liderazgo del mercado
| Title | Nuevos fundamentos de mercadotecnia. Hacia el liderazgo del mercado |
|---|---|
| Author | Lourdes Münch Galindo; Erika Paloma Sandoval Münch |
| Publisher | Editorial Trillas, S. A. de C. V. |
| Imprint | Trillas |
| ISBN | 9786071747907 |
| Edition number | 2 |
| Publication year | 2024 |
| Pages | 336 |
| Format | Printed |
| THEMA | Economics, Finance, Business and Management |
| Synopsis | The real competition in the global marketplace is not between products and services, but through the marketing campaigns that the media disseminate every day. This book analyses the marketing process, the environment and strategic planning to define successful marketing strategies. It also presents the techniques and methodologies for the design of the marketing mix, as well as the most current marketing trends. In addition to theoretical concepts, the book includes action guides, cases, exercises and other didactic resources. |
| foreign rights contact | Jorge Durán |
| jorge.duran@trillas.mx |
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