Los 5 pilares del branding. Anatomía de la marca
| Title | Los 5 pilares del branding. Anatomía de la marca |
|---|---|
| Author | Joan Costa Solá-Segalés y coautores |
| Publisher | Editorial Trillas, S. A. de C. V. |
| Imprint | Trillas |
| ISBN | 9786071743343 |
| Edition number | 1 |
| Publication year | 2022 |
| Pages | 184 |
| Format | Printed |
| THEMA | Economics, Finance, Business and Management |
| Synopsis | This book presents the keys to the conception and management of the brand, through five elements on which its sustainable success is built: the soul, the pulse, the strength, the voice and the face. According to the authors, the name is the most repeated message, the first sign of identity and the longest-lived asset. Hence, the challenge is to create brands that shape the public's mind and decisions in a saturated world. |
| foreign rights contact | Jorge Durán |
| jorge.duran@trillas.mx |
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