La marca. Creación, diseño y gestión
| Title | La marca. Creación, diseño y gestión |
|---|---|
| Author | Joan Costa Solá-Segalés |
| Publisher | Editorial Trillas, S. A. de C. V. |
| Imprint | Trillas |
| ISBN | 9786071706195 |
| Edition number | 1 |
| Publication year | 2010 |
| Pages | 144 |
| Format | Printed |
| THEMA | Economics, Finance, Business and Management |
| Synopsis | Brand image is a social and communicative phenomenon that interests anthropologists, psychologists and sociologists, as well as professionals in graphic design, architecture and industrial design. Joan Costa compiles his reflections and professional experiences on the creation and implementation of brands and proposes methodologies for both design and brand image control programmes. He also discusses trends in brand management and offers some representative cases, drawn from his background, bibliography and courses given on the subject. |
| foreign rights contact | Jorge Durán |
| jorge.duran@trillas.mx |
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