Diseño y publicidad. El nuevo reto de la Comunicación
| Title | Diseño y publicidad. El nuevo reto de la Comunicación |
|---|---|
| Author | Joan Costa Solá-Segalés; Abraham A. Moles |
| Publisher | Editorial Trillas, S. A. de C. V. |
| Imprint | Trillas |
| ISBN | 9786071719041 |
| Edition number | 1 |
| Publication year | 2014 |
| Pages | 196 |
| Format | Printed |
| THEMA | Economics, Finance, Business and Management |
| Synopsis | Advertising and design are condemned to perpetual creativity. Their encounter generates a symbiosis between two socio-economic powers, two multidisciplinary forces of persuasive communication that collaborate and enhance each other. This essay analyses how the field of design offers the publicist audiovisual communication resources in different combinations of image, text, typography, movement and colour; and how the advertising field and media dissemination offer the designer immense creative possibilities and the knowledge of their impact on society. |
| foreign rights contact | Jorge Durán |
| jorge.duran@trillas.mx |
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