Category: TRILLAS
Showing 37–46 of 46 results for "TRILLAS"
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Diseño y publicidad. El nuevo reto de la Comunicación
Read moreTitle Diseño y publicidad. El nuevo reto de la Comunicación Author Joan Costa Solá-Segalés; Abraham A. Moles Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071719041 Edition number 1 Publication year 2014 Pages 196 Format Printed THEMA Economics, Finance, Business and Management Synopsis Advertising and design are condemned to perpetual creativity. Their encounter generates a symbiosis between two socio-economic powers, two multidisciplinary forces of persuasive communication that collaborate and enhance each other. This essay analyses how the field of design offers the publicist audiovisual communication resources in different combinations of image, text, typography, movement and colour; and how the advertising field and media dissemination offer the designer immense creative possibilities and the knowledge of their impact on society. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Señalética corporativa
Read moreTitle Señalética corporativa Author Joan Costa Solá-Segalés Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071743459 Edition number 1 Publication year 2022 Pages 192 Format Printed THEMA Economics, Finance, Business and Management Synopsis Corporate signage is the most direct, complete, permanent and effective means of communication to link the company with its publics; however, it is the least studied resource, which is why this book is necessary. The reader will explore the network that, since antiquity, has been linked to the growing need to open channels and points of encounter and exchange between people, and will deal with signage, which guides individuals in spaces of action: institutions, companies, franchises, points of sale, cultural spaces, airports, sports complexes, among others. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Los 5 pilares del branding. Anatomía de la marca
Read moreTitle Los 5 pilares del branding. Anatomía de la marca Author Joan Costa Solá-Segalés y coautores Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071743343 Edition number 1 Publication year 2022 Pages 184 Format Printed THEMA Economics, Finance, Business and Management Synopsis This book presents the keys to the conception and management of the brand, through five elements on which its sustainable success is built: the soul, the pulse, the strength, the voice and the face. According to the authors, the name is the most repeated message, the first sign of identity and the longest-lived asset. Hence, the challenge is to create brands that shape the public's mind and decisions in a saturated world. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Diseñar para los ojos
Read moreTitle Diseñar para los ojos Author Joan Costa Solá-Segalés Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071745088 Edition number 1 Publication year 2023 Pages 192 Format Printed THEMA The Arts Synopsis Diseñar para los ojos is a multiple book. It covers different approaches to the philosophy, ethics and practice of graphic design from a creative, open and non-traditional conception. At the same time, it demystifies deep-rooted false beliefs that distort the straightforward simplicity of good ideas. By following the paths of this stimulating journey, the reader will cross the routes that lead him or her to know the strategies of the gaze and will advance among acute and documented observations, always original. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Ulises Criollo
Read moreTitle Ulises Criollo Author José Vasconcelos Calderón Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071700049 Edition number 1 Publication year 2008 Pages 384 Format Printed THEMA Biography, Literature and Literary studies Synopsis This is the fictionalised autobiography of José Vasconcelos, a man who was born and grew up during the Porfiriato, who fought on the battlefield during the 1910 Revolution and who contributed to the construction of the post-revolutionary state, which recognised his talent and then condemned him to exile. A Mexican lawyer, politician, writer, educator, civil servant and philosopher, Vasconcelos wrote essays and treatises throughout his life that give an account of his thinking, which evolved from an idealistic spirit to a tortuous one, always endowed with luminosity. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Tratado de metafísica
Read moreTitle Tratado de metafísica Author José Vasconcelos Calderón Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071701879 Edition number 1 Publication year 2009 Pages 296 Format Printed THEMA Philosophy and Religion Synopsis It is the first of the author's three great philosophical works, of great significance in universal philosophy. This volume deals with questions such as becoming, intelligence and forms; the synthesis of knowledge; the revulsions of energy; biological becoming and the philosophy of physics. A Mexican lawyer, politician, writer, educator, civil servant and philosopher, José Vasconcelos Calderón wrote essays and treatises throughout his life that give an account of his thought, which evolved from an idealistic spirit to a tortuous one, always endowed with luminosity. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Historia del pensamiento filosófico
Read moreTitle Historia del pensamiento filosófico Author José Vasconcelos Calderón Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071701855 Edition number 1 Publication year 2009 Pages 418 Format Printed THEMA Philosophy and Religion Synopsis In the whole of universal thought, José Vasconcelos examines the historical development of philosophical thought and how it alternates and combines, according to the character and needs of individuals and times, with poetic and religious thought. This work offers a journey through the ancient philosophies of China, India, Judea and, of course, Magna Graecia. The second part of the book is an exhaustive analysis of Christian, medieval and Renaissance philosophy. The closing of the book focuses on the thought forms of the modern era. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
La raza cósmica. Misión de la raza iberoamericana. Argentina y Brasil
Read moreTitle La raza cósmica. Misión de la raza iberoamericana. Argentina y Brasil Author José Vasconcelos Calderón Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071701886 Edition number 1 Publication year 2009 Pages 182 Format Printed THEMA Society and Social Sciences Synopsis In this essay, José Vasconcelos sets out his thesis of ‘the cosmic race’, with which he explains the formation of miscegenation in Mexico, Brazil and Argentina. The author expresses the ideology of the ‘fifth race’ of the American continent, an amalgamation of all the races of the world without distinction, in order to build a new civilisation and people from all over the world who would pass on their knowledge. According to Vasconcelos, the inhabitants of Ibero-America have territorial, racial and spiritual factors to initiate the ‘universal era of humanity’. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Pitágoras. Una teoría del ritmo
Read moreTitle Pitágoras. Una teoría del ritmo Author José Vasconcelos Calderón Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071711403 Edition number 1 Publication year 2012 Pages 96 Format Printed THEMA Philosophy and Religion Synopsis In this essay, José Vasconcelos gives a solid interpretation of Pythagoreanism, fertile in aesthetic consequences. In the first part, he outlines the traditional image of Pythagoras, moralist and founder of the cultured secrets; in the second part, he analyses the best-known interpretations of the Pythagorean doctrine in different periods, from Philolaus and Aristotle to the modern era. The third part presents the aesthetic interpretation of the theory of number. Vasconcelos was an illustrious Mexican politician, writer, educator, civil servant and philosopher. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Estética
Read moreTitle Estética Author José Vasconcelos Calderón Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071715050 Edition number 1 Publication year 2013 Pages 536 Format Printed THEMA Philosophy and Religion Synopsis This is the third philosophical work by José Vasconcelos Calderón, an illustrious Mexican politician, writer, educator, civil servant and philosopher. In his Aesthetics (1935), along with Metaphysics and Ethics, Vasconcelos explains the evolution of the Universe and the restructuring of its cosmic substance into physical, biological and human orders, as well as the categories of beauty, sensory, intellectual and emotional knowledge, and the classification of the fine arts. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx
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