Category: TRILLAS
Showing 25–36 of 46 results for "TRILLAS"
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La leyenda de la flor de cempasúchil
Read moreTitle La leyenda de la flor de cempasúchil Author Sareki Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071742407 Edition number 1 Publication year 2021 Pages 36 Format Printed THEMA Children’s, Teenage Synopsis In this illustrated story, learn about one of Mexico's most beautiful legends: the legend of the Cempasúchil flower, and discover the meaning of its name and how it came into our hands. Sareki is an artist who is inspired by the cultural richness of Mexico to create comics. With 10 years of experience, in 2019 she was invited to the Festival International de la Bande Desinée de Angouleme, the most important festival in the world in graphic narrative. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
La leyenda del Chechén y el Chacá
Read moreTitle La leyenda del Chechén y el Chacá Author Sareki Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071742391 Edition number 1 Publication year 2021 Pages 32 Format Printed THEMA Children’s, Teenage Synopsis The forces of nature must be in harmony: the Chechén, representing evil, and the Chacá, representing good, are set against each other in a wonderful story that mixes the nectar of both trees to maintain the balance: where there is a Chechén, there will be a Chacá. Sareki is an artist who is inspired by the cultural richness of Mexico to create comics. With 10 years of experience, in 2019 she was invited to the Festival International de la Bande Desinée de Angouleme, the most important festival in the world in graphic narrative. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Silver Demon
Read moreTitle Silver Demon Author Sareki Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071742360 Edition number 1 Publication year 2021 Pages 88 Format Printed THEMA Children’s, Teenage Synopsis A warrior endowed with extraordinary powers, Tepantlato is the last descendant of a lineage of ancestral guardians. Although he is known in the ring as Silver Demon, he is actually the great protector of the Earth. In this graphic novel, he and his partner in crime will fight tirelessly against the beings of the underworld. Sareki is an artist who is inspired by the cultural richness of Mexico to create comics. With 10 years of experience, in 2019 she was invited to the Festival International de la Bande Desinée de Angouleme, the most important festival in the world for graphic narrative. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Garbage Man
Read moreTitle Garbage Man Author Hilario Peña Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071748102 Edition number 1 Publication year 2024 Pages 213 Format Printed THEMA Children’s, Teenage Synopsis GARBAGE MAN has the power to emanate poisonous gases and to communicate with rats and other vermin. By day he works as a rubbish collector, and by night he fights his enemies and plays rockabilly. His motto is: ‘I'm not interested in doing good, but in balancing the scales in favour of the marginalised. If some rich guys get mugged in the alley, I won't rescue their jewellery and expensive watches. Let Batman do that. Hilario Peña writes crime novels. Winner of the Bellas Artes ‘José Rubén Romero’ Prize, and mention in the International Literature Contest ‘Sor Juana Inés de la Cruz’ foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Calidad y mejora continua. Principios de calidad y Certificación ISO
Read moreTitle Calidad y mejora continua. Principios de calidad y Certificación ISO Author Lourdes Münch Galindo; Marco A. Pérez Angulo Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071743992 Edition number 2 Publication year 2022 Pages 160 Format Printed THEMA Economics, Finance, Business and Management Synopsis Quality is a prerequisite to compete successfully in global markets. Calidad y mejora continua. Principios de calidad y Certificación ISO is part of the Biblioteca de Administración Trillas. It covers the basic principles of quality: history, precursors, promoters, philosophy, methodologies, tools and techniques, as well as a guide to ISO certification in quality management and environmental management. In this work, Lourdes Münch presents a methodological proposal for implementing the quality process in organisations. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Planeación estratégica. Guía para elaborar planes estratégicos y de negocio exitosos
Read moreTitle Planeación estratégica. Guía para elaborar planes estratégicos y de negocio exitosos Author Lourdes Münch Galindo Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071746832 Edition number 5 Publication year 2024 Pages 160 Format Printed THEMA Economics, Finance, Business and Management Synopsis We live in a world of impressive technological advances. In this context, strategic planning takes on special relevance in order to face the constant changes in the global environment. This book presents a simple and didactic methodology for developing a strategic plan or business plan. Comprehensive learning is ensured through the exercises, cases and action guides included in the book, which are complemented by online learning resources. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Evaluación y control de gestión. Principios de auditoría administrativa
Read moreTitle Evaluación y control de gestión. Principios de auditoría administrativa Author Lourdes Münch Galindo Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071743701 Edition number 1 Publication year 2022 Pages 132 Format Printed THEMA Economics, Finance, Business and Management Synopsis In the face of major changes and technological advances, it is essential to determine the degree of effectiveness of management and to establish measures to ensure the success of organisations. Evaluation and management control are two of the most important processes and this book presents the techniques and methodologies that guarantee the security of the organisation's assets, its productivity and the optimisation of resources. The contents are reinforced with self-assessments and case studies that allow the reader to develop their skills to evaluate and control results. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Fundamentos de gestión empresarial. La clave de la competitividad
Read moreTitle Fundamentos de gestión empresarial. La clave de la competitividad Author Lourdes Münch Galindo Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071735812 Edition number 3 Publication year 2019 Pages 236 Format Printed THEMA Economics, Finance, Business and Management Synopsis This book covers everything the reader needs to know about the management of a company: principles, techniques, theories and main trends. It is aimed at all professions, entrepreneurs and managers who wish to apply the administrative process in their organisation: from the study of management and its approaches to the control of a company, through the phases of planning, organisation and management. The book includes practice, exercises and evaluations. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Nuevos fundamentos de mercadotecnia. Hacia el liderazgo del mercado
Read moreTitle Nuevos fundamentos de mercadotecnia. Hacia el liderazgo del mercado Author Lourdes Münch Galindo; Erika Paloma Sandoval Münch Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071747907 Edition number 2 Publication year 2024 Pages 336 Format Printed THEMA Economics, Finance, Business and Management Synopsis The real competition in the global marketplace is not between products and services, but through the marketing campaigns that the media disseminate every day. This book analyses the marketing process, the environment and strategic planning to define successful marketing strategies. It also presents the techniques and methodologies for the design of the marketing mix, as well as the most current marketing trends. In addition to theoretical concepts, the book includes action guides, cases, exercises and other didactic resources. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Liderazgo y Dirección. El liderazgo del siglo xxi
Read moreTitle Liderazgo y Dirección. El liderazgo del siglo xxi Author Lourdes Münch Galindo Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071742063 Edition number 5 Publication year 2021 Pages 192 Format Printed THEMA Economics, Finance, Business and Management Synopsis The success of organisations, whatever their type, depends on the performance of their managers. The development of a leader's knowledge, skills and competencies is essential for managers, executives, executives, entrepreneurs and civil servants, as well as for anyone interested in management. This book presents, in a simple and didactic way, the main theories of leadership and the most important management techniques, and applies the knowledge to concrete situations through action guides that are included at the end of each chapter. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
Administración del talento. La gestión del activo más valioso de la organización
Read moreTitle Administración del talento. La gestión del activo más valioso de la organización Author Lourdes Münch Galindo Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071744975 Edition number 1 Publication year 2023 Pages 160 Format Printed THEMA Economics, Finance, Business and Management Synopsis How to build an effective workforce that delivers results? This book describes the necessary elements for professionals, executives, entrepreneurs or all those interested in empowering the human talent of their organisation. Among other topics, Lourdes Münch describes the concept of talent management, analyses the process of staff integration through the phases of recruitment, selection and induction, discusses wage and salary administration, and includes issues of health and safety, labour relations and evaluation of human talent. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx -
La marca. Creación, diseño y gestión
Read moreTitle La marca. Creación, diseño y gestión Author Joan Costa Solá-Segalés Publisher Editorial Trillas, S. A. de C. V. Imprint Trillas ISBN 9786071706195 Edition number 1 Publication year 2010 Pages 144 Format Printed THEMA Economics, Finance, Business and Management Synopsis Brand image is a social and communicative phenomenon that interests anthropologists, psychologists and sociologists, as well as professionals in graphic design, architecture and industrial design. Joan Costa compiles his reflections and professional experiences on the creation and implementation of brands and proposes methodologies for both design and brand image control programmes. He also discusses trends in brand management and offers some representative cases, drawn from his background, bibliography and courses given on the subject. foreign rights contact Jorge Durán E-mail jorge.duran@trillas.mx
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