{"id":3198,"date":"2025-03-09T21:37:17","date_gmt":"2025-03-09T21:37:17","guid":{"rendered":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/?post_type=product&#038;p=3198"},"modified":"2025-03-09T21:37:59","modified_gmt":"2025-03-09T21:37:59","slug":"semiocapitalismo-del-producto-a-la-marca-de-la-mercancia-al-signo-mercancia","status":"publish","type":"product","link":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/product\/semiocapitalismo-del-producto-a-la-marca-de-la-mercancia-al-signo-mercancia\/","title":{"rendered":"Semiocapitalismo. Del producto a la marca de la mercanc\u00eda al signo\/mercanc\u00eda"},"content":{"rendered":"<p>.<\/p>\n","protected":false},"excerpt":{"rendered":"<table class=\"woocommerce-product-attributes shop_attributes\">\n<tbody>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_autor\">\n<th class=\"woocommerce-product-attributes-item__label\">T\u00edtulo<\/th>\n<td class=\"woocommerce-product-attributes-item__value\"><span data-sheets-root=\"1\">Semiocapitalismo. Del producto a la marca de la mercanc\u00eda al signo\/mercanc\u00eda<\/span><\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_autor\">\n<th class=\"woocommerce-product-attributes-item__label\">Autor<\/th>\n<td class=\"woocommerce-product-attributes-item__value\"><span data-sheets-root=\"1\">Antonio Caro <\/span><\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_editorial\">\n<th class=\"woocommerce-product-attributes-item__label\">Editorial<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Sb editorial<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_sello-editorial\">\n<th class=\"woocommerce-product-attributes-item__label\">Sello editorial<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Sb editorial<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_isbn\">\n<th class=\"woocommerce-product-attributes-item__label\">ISBN<\/th>\n<td class=\"woocommerce-product-attributes-item__value\"><span data-sheets-root=\"1\">9786316503459<\/span><\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_numero-de-edicion\">\n<th class=\"woocommerce-product-attributes-item__label\">N\u00famero de edici\u00f3n<\/th>\n<td class=\"woocommerce-product-attributes-item__value\"><span data-sheets-root=\"1\">1<\/span><\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_ano-de-publicacion\">\n<th class=\"woocommerce-product-attributes-item__label\">A\u00f1o de publicaci\u00f3n<\/th>\n<td class=\"woocommerce-product-attributes-item__value\"><span data-sheets-root=\"1\">2023<\/span><\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_num-paginas\">\n<th class=\"woocommerce-product-attributes-item__label\">N\u00fam. P\u00e1ginas<\/th>\n<td class=\"woocommerce-product-attributes-item__value\"><span data-sheets-root=\"1\">408<\/span><\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_formato\">\n<th class=\"woocommerce-product-attributes-item__label\">Formato<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Impreso<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_thema\">\n<th class=\"woocommerce-product-attributes-item__label\">Tem\u00e1tica (THEMA) en espa\u00f1ol<\/th>\n<td class=\"woocommerce-product-attributes-item__value\"><span data-sheets-root=\"1\">Semi\u00f3tica\/semiolog\u00eda<\/span><\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">Sinopsis en espa\u00f1ol<\/th>\n<td class=\"woocommerce-product-attributes-item__value\" style=\"text-align: justify;\"><span data-sheets-root=\"1\">Estudia la forma elemental del signo\/mercanc\u00eda que la producci\u00f3n semi\u00f3tica plasma en la pr\u00e1ctica empresarial del marketing. Este proceso dota de valor (valor de consumo) al signo\/mercanc\u00eda, plasmando en \u00e9l las significaciones imaginarias a favor de las marcas que finalmente generan la plusval\u00eda que alimenta al sistema.<\/span><\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">Nombre del contacto de venta de derechos<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Andr\u00e9s Telesca<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">Correo electr\u00f3nico del contacto<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">andres.telesca@editorialsb.com<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":3199,"template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":""},"product_cat":[93],"product_tag":[],"_links":{"self":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product\/3198"}],"collection":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":1,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product\/3198\/revisions"}],"predecessor-version":[{"id":3200,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product\/3198\/revisions\/3200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/media\/3199"}],"wp:attachment":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/media?parent=3198"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product_cat?post=3198"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product_tag?post=3198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}