{"id":2846,"date":"2025-03-04T19:19:40","date_gmt":"2025-03-04T19:19:40","guid":{"rendered":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/?post_type=product&#038;p=2846"},"modified":"2025-03-04T19:20:57","modified_gmt":"2025-03-04T19:20:57","slug":"the-hidden-economy","status":"publish","type":"product","link":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/product\/the-hidden-economy\/","title":{"rendered":"THE HIDDEN ECONOMY"},"content":{"rendered":"<p>.<\/p>\n","protected":false},"excerpt":{"rendered":"<table class=\"woocommerce-product-attributes shop_attributes\">\n<tbody>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_autor\">\n<th class=\"woocommerce-product-attributes-item__label\">T\u00edtulo<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">THE HIDDEN ECONOMY<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_autor\">\n<th class=\"woocommerce-product-attributes-item__label\">Autor<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">GONZALEZ, ALEJANDRA<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_editorial\">\n<th class=\"woocommerce-product-attributes-item__label\">Editorial<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Penguin Random House Grupo Editorial<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_sello-editorial\">\n<th class=\"woocommerce-product-attributes-item__label\">Sello editorial<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Nube de tinta<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_isbn\">\n<th class=\"woocommerce-product-attributes-item__label\">ISBN<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">\u00a09786073840927<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_numero-de-edicion\">\n<th class=\"woocommerce-product-attributes-item__label\">N\u00famero de edici\u00f3n<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">1<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_ano-de-publicacion\">\n<th class=\"woocommerce-product-attributes-item__label\">A\u00f1o de publicaci\u00f3n<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">2024<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_num-paginas\">\n<th class=\"woocommerce-product-attributes-item__label\">N\u00fam. P\u00e1ginas<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">168<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_formato\">\n<th class=\"woocommerce-product-attributes-item__label\">Formato<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Impreso<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_thema\">\n<th class=\"woocommerce-product-attributes-item__label\">Tem\u00e1tica (THEMA) en espa\u00f1ol<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Estudios sobre medios: internet, medios digitales y sociedad<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">Sinopsis en espa\u00f1ol<\/th>\n<td class=\"woocommerce-product-attributes-item__value\" style=\"text-align: justify;\">Con la llegada de las plataformas digitales surgi\u00f3 una nueva fase econ\u00f3mica que, adem\u00e1s de permitir un modelo laboral m\u00e1sflexible, cambi\u00f3 el panorama del marketing digital: la econom\u00eda de los creadores. Hoy existen influencers, youtubers, streamers y creadores de contenido que cuentan con miles de seguidores y manejan contratos millonarios con empresas de diferentes industrias, logrando vivir la vida de sus sue\u00f1os y explorar todas y cada una de suspasiones, pero \u00bfc\u00f3mo llegaron hasta ah\u00ed? \u00bfC\u00f3mo unirse a sus filas? \u00bfQu\u00e9 es lo que hay que saber? Y\u2026 \u00bfqu\u00e9 les depara el futuro? El mundo digital avanza a pasos agigantados y parece que cada d\u00eda se implementa una nueva plataforma, por lo que la adaptabilidad, la autenticidad y un objetivo claro son clave para lograr posicionarse en el competido mundo delos creadores de contenido. No se trata s\u00f3lo de subir contenido a redes: hay que tener una estrategia y una voz \u00fanica detr\u00e1s. En THE HIDDEN ECONOMY descubrir\u00e1s qu\u00e9 es la econom\u00eda de los creadores, c\u00f3mo funcionan las plataformas digitales y qui\u00e9nes son los jugadores de este gran tablero, adem\u00e1s encontrar\u00e1s reflexiones sobre el futuro deltrabajo, la responsabilidad de comunicar y el nuevo papel de la Web3 y la inteligencia artificial en esta creciente industria.<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">Nombre del contacto de venta de derechos<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Oswaldo Mu\u00f1oz, Quetzalli de la Concha<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">Correo electr\u00f3nico del contacto<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">oswaldo.munoz@penguinrandomhouse.com; quetzalli.delaconcha@penguinrandomhouse.com<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":2847,"template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":""},"product_cat":[65],"product_tag":[],"_links":{"self":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product\/2846"}],"collection":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":1,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product\/2846\/revisions"}],"predecessor-version":[{"id":2848,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product\/2846\/revisions\/2848"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/media\/2847"}],"wp:attachment":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/media?parent=2846"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product_cat?post=2846"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product_tag?post=2846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}