{"id":2243,"date":"2024-10-02T19:12:00","date_gmt":"2024-10-02T19:12:00","guid":{"rendered":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/?post_type=product&#038;p=2243"},"modified":"2024-10-02T19:13:24","modified_gmt":"2024-10-02T19:13:24","slug":"nuevos-fundamentos-de-mercadotecnia-hacia-el-liderazgo-del-mercado","status":"publish","type":"product","link":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/product\/nuevos-fundamentos-de-mercadotecnia-hacia-el-liderazgo-del-mercado\/","title":{"rendered":"Nuevos fundamentos de mercadotecnia. Hacia el liderazgo del mercado"},"content":{"rendered":"<p>.<\/p>\n","protected":false},"excerpt":{"rendered":"<table class=\"woocommerce-product-attributes shop_attributes\">\n<tbody>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_autor\">\n<th class=\"woocommerce-product-attributes-item__label\">T\u00edtulo<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Nuevos fundamentos de mercadotecnia. Hacia el liderazgo del mercado<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_autor\">\n<th class=\"woocommerce-product-attributes-item__label\">Autor<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Lourdes M\u00fcnch Galindo; Erika Paloma Sandoval M\u00fcnch<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_editorial\">\n<th class=\"woocommerce-product-attributes-item__label\">Editorial<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Editorial Trillas, S. A. de C. V.<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_sello-editorial\">\n<th class=\"woocommerce-product-attributes-item__label\">Sello editorial<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Trillas<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_isbn\">\n<th class=\"woocommerce-product-attributes-item__label\">ISBN<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">9786071747907<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_numero-de-edicion\">\n<th class=\"woocommerce-product-attributes-item__label\">N\u00famero de edici\u00f3n<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">2<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_ano-de-publicacion\">\n<th class=\"woocommerce-product-attributes-item__label\">A\u00f1o de publicaci\u00f3n<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">2024<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_num-paginas\">\n<th class=\"woocommerce-product-attributes-item__label\">N\u00fam. P\u00e1ginas<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">336<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_formato\">\n<th class=\"woocommerce-product-attributes-item__label\">Formato<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Impreso<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_thema\">\n<th class=\"woocommerce-product-attributes-item__label\">Tem\u00e1tica (THEMA) en espa\u00f1ol<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Econom\u00eda, finanzas, empresa y gesti\u00f3n<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">Sinopsis en espa\u00f1ol<\/th>\n<td class=\"woocommerce-product-attributes-item__value\" style=\"text-align: justify;\">La verdadera competencia en el mercado global no se da entre productos y servicios, sino a trav\u00e9s de las campa\u00f1as de marketing que los medios de comunicaci\u00f3n difunden cada d\u00eda. En este libro se analiza el proceso de marketing, el entorno y la planificaci\u00f3n estrat\u00e9gica para definir estrategias de marketing exitosas. Tambi\u00e9n se exponen las t\u00e9cnicas y metodolog\u00edas para el dise\u00f1o de la mezcla mercadol\u00f3gica, as\u00ed como las tendencias mercadol\u00f3gicas m\u00e1s actuales. Adem\u00e1s de conceptos te\u00f3ricos, el libro incluye gu\u00edas de acci\u00f3n, casos, ejercicios y otros recursos did\u00e1cticos.<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">Nombre del contacto de venta de derechos<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Jorge Dur\u00e1n<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">Correo electr\u00f3nico del contacto<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">jorge.duran@trillas.mx<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":2244,"template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":""},"product_cat":[90],"product_tag":[],"_links":{"self":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product\/2243"}],"collection":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":1,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product\/2243\/revisions"}],"predecessor-version":[{"id":2245,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product\/2243\/revisions\/2245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/media\/2244"}],"wp:attachment":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/media?parent=2243"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product_cat?post=2243"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product_tag?post=2243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}