{"id":2231,"date":"2024-10-02T19:02:13","date_gmt":"2024-10-02T19:02:13","guid":{"rendered":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/?post_type=product&#038;p=2231"},"modified":"2024-10-02T19:04:07","modified_gmt":"2024-10-02T19:04:07","slug":"diseno-y-publicidad-el-nuevo-reto-de-la-comunicacion","status":"publish","type":"product","link":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/product\/diseno-y-publicidad-el-nuevo-reto-de-la-comunicacion\/","title":{"rendered":"Dise\u00f1o y publicidad. El nuevo reto de la Comunicaci\u00f3n"},"content":{"rendered":"<p>.<\/p>\n","protected":false},"excerpt":{"rendered":"<table class=\"woocommerce-product-attributes shop_attributes\">\n<tbody>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_autor\">\n<th class=\"woocommerce-product-attributes-item__label\">T\u00edtulo<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Dise\u00f1o y publicidad. El nuevo reto de la Comunicaci\u00f3n<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_autor\">\n<th class=\"woocommerce-product-attributes-item__label\">Autor<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Joan Costa Sol\u00e1-Segal\u00e9s; Abraham A. Moles<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_editorial\">\n<th class=\"woocommerce-product-attributes-item__label\">Editorial<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Editorial Trillas, S. A. de C. V.<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_sello-editorial\">\n<th class=\"woocommerce-product-attributes-item__label\">Sello editorial<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Trillas<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_isbn\">\n<th class=\"woocommerce-product-attributes-item__label\">ISBN<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">9786071719041<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_numero-de-edicion\">\n<th class=\"woocommerce-product-attributes-item__label\">N\u00famero de edici\u00f3n<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">1<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_ano-de-publicacion\">\n<th class=\"woocommerce-product-attributes-item__label\">A\u00f1o de publicaci\u00f3n<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">2014<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_num-paginas\">\n<th class=\"woocommerce-product-attributes-item__label\">N\u00fam. P\u00e1ginas<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">196<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_formato\">\n<th class=\"woocommerce-product-attributes-item__label\">Formato<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Impreso<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_thema\">\n<th class=\"woocommerce-product-attributes-item__label\">Tem\u00e1tica (THEMA) en espa\u00f1ol<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Econom\u00eda, finanzas, empresa y gesti\u00f3n<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">Sinopsis en espa\u00f1ol<\/th>\n<td class=\"woocommerce-product-attributes-item__value\" style=\"text-align: justify;\">La publicidad y el dise\u00f1o est\u00e1n condenados a la creatividad perpetua. Su encuentro genera una simbiosis entre dos potencias socioecon\u00f3micas, dos fuerzas pluridisciplinares de la comunicaci\u00f3n persuasiva que colaboran y se potencian rec\u00edprocamente. En este ensayo se analiza c\u00f3mo el \u00e1mbito del dise\u00f1o ofrece al publicista recursos de comunicaci\u00f3n audiovisual en distintas combinaciones de imagen, texto, tipograf\u00eda, movimiento y color; y c\u00f3mo el campo publicitario y la difusi\u00f3n medi\u00e1tica ofrecen al dise\u00f1ador inmensas posibilidades creativas y el conocimiento de su impacto en la sociedad.<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">Nombre del contacto de venta de derechos<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Jorge Dur\u00e1n<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">Correo electr\u00f3nico del contacto<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">jorge.duran@trillas.mx<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":2232,"template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":""},"product_cat":[90],"product_tag":[],"_links":{"self":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product\/2231"}],"collection":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":1,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product\/2231\/revisions"}],"predecessor-version":[{"id":2233,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product\/2231\/revisions\/2233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/media\/2232"}],"wp:attachment":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/media?parent=2231"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product_cat?post=2231"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product_tag?post=2231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}