{"id":2228,"date":"2024-10-02T18:59:50","date_gmt":"2024-10-02T18:59:50","guid":{"rendered":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/?post_type=product&#038;p=2228"},"modified":"2024-10-02T19:01:13","modified_gmt":"2024-10-02T19:01:13","slug":"senaletica-corporativa","status":"publish","type":"product","link":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/product\/senaletica-corporativa\/","title":{"rendered":"Se\u00f1al\u00e9tica corporativa"},"content":{"rendered":"<p>.<\/p>\n","protected":false},"excerpt":{"rendered":"<table class=\"woocommerce-product-attributes shop_attributes\">\n<tbody>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_autor\">\n<th class=\"woocommerce-product-attributes-item__label\">T\u00edtulo<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Se\u00f1al\u00e9tica corporativa<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_autor\">\n<th class=\"woocommerce-product-attributes-item__label\">Autor<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Joan Costa Sol\u00e1-Segal\u00e9s<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_editorial\">\n<th class=\"woocommerce-product-attributes-item__label\">Editorial<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Editorial Trillas, S. A. de C. V.<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_sello-editorial\">\n<th class=\"woocommerce-product-attributes-item__label\">Sello editorial<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Trillas<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_isbn\">\n<th class=\"woocommerce-product-attributes-item__label\">ISBN<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">9786071743459<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_numero-de-edicion\">\n<th class=\"woocommerce-product-attributes-item__label\">N\u00famero de edici\u00f3n<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">1<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_ano-de-publicacion\">\n<th class=\"woocommerce-product-attributes-item__label\">A\u00f1o de publicaci\u00f3n<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">2022<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_num-paginas\">\n<th class=\"woocommerce-product-attributes-item__label\">N\u00fam. P\u00e1ginas<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">192<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_formato\">\n<th class=\"woocommerce-product-attributes-item__label\">Formato<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Impreso<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_thema\">\n<th class=\"woocommerce-product-attributes-item__label\">Tem\u00e1tica (THEMA) en espa\u00f1ol<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Econom\u00eda, finanzas, empresa y gesti\u00f3n<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">Sinopsis en espa\u00f1ol<\/th>\n<td class=\"woocommerce-product-attributes-item__value\" style=\"text-align: justify;\">La se\u00f1al\u00e9tica corporativa es el medio de comunicaci\u00f3n m\u00e1s directo, completo, permanente y eficaz para vincular la empresa con sus p\u00fablicos; sin embargo, es el recurso menos estudiado, por lo que este libro es necesario. El lector recorrer\u00e1 el entramado que, desde la Antig\u00fcedad, se enlaza con la necesidad creciente de abrir v\u00edas y puntos de encuentro y de intercambio entre las personas, y abordar\u00e1 la se\u00f1al\u00e9tica, que gu\u00eda a los individuos en los espacios de acci\u00f3n: instituciones, empresas, franquicias, puntos de venta, espacios culturales, aeropuertos, complejos deportivos, entre otros.<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">Nombre del contacto de venta de derechos<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Jorge Dur\u00e1n<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">Correo electr\u00f3nico del contacto<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">jorge.duran@trillas.mx<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":2229,"template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":""},"product_cat":[90],"product_tag":[],"_links":{"self":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product\/2228"}],"collection":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":1,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product\/2228\/revisions"}],"predecessor-version":[{"id":2230,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product\/2228\/revisions\/2230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/media\/2229"}],"wp:attachment":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/media?parent=2228"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product_cat?post=2228"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/wp-json\/wp\/v2\/product_tag?post=2228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}