{"id":3198,"date":"2025-03-09T21:37:17","date_gmt":"2025-03-09T21:37:17","guid":{"rendered":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/?post_type=product&#038;p=3198"},"modified":"2025-03-09T21:37:59","modified_gmt":"2025-03-09T21:37:59","slug":"semiocapitalismo-del-producto-a-la-marca-de-la-mercancia-al-signo-mercancia","status":"publish","type":"product","link":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/product\/semiocapitalismo-del-producto-a-la-marca-de-la-mercancia-al-signo-mercancia\/","title":{"rendered":"Semiocapitalismo. Del producto a la marca de la mercanc\u00eda al signo\/mercanc\u00eda"},"content":{"rendered":"<p>.<\/p>","protected":false},"excerpt":{"rendered":"<table class=\"woocommerce-product-attributes shop_attributes\">\n<tbody>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_autor\">\n<th class=\"woocommerce-product-attributes-item__label\">Title<\/th>\n<td class=\"woocommerce-product-attributes-item__value\"><span data-sheets-root=\"1\">Semiocapitalismo. Del producto a la marca de la mercanc\u00eda al signo\/mercanc\u00eda<\/span><\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_autor\">\n<th class=\"woocommerce-product-attributes-item__label\">Author<\/th>\n<td class=\"woocommerce-product-attributes-item__value\"><span data-sheets-root=\"1\">Antonio Caro <\/span><\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_editorial\">\n<th class=\"woocommerce-product-attributes-item__label\">Publisher<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Sb editorial<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_sello-editorial\">\n<th class=\"woocommerce-product-attributes-item__label\">Imprint<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Sb editorial<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_isbn\">\n<th class=\"woocommerce-product-attributes-item__label\">ISBN<\/th>\n<td class=\"woocommerce-product-attributes-item__value\"><span data-sheets-root=\"1\">9786316503459<\/span><\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_numero-de-edicion\">\n<th class=\"woocommerce-product-attributes-item__label\">Edition number<\/th>\n<td class=\"woocommerce-product-attributes-item__value\"><span data-sheets-root=\"1\">1<\/span><\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_ano-de-publicacion\">\n<th class=\"woocommerce-product-attributes-item__label\">Publication year<\/th>\n<td class=\"woocommerce-product-attributes-item__value\"><span data-sheets-root=\"1\">2023<\/span><\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_num-paginas\">\n<th class=\"woocommerce-product-attributes-item__label\">Pages<\/th>\n<td class=\"woocommerce-product-attributes-item__value\"><span data-sheets-root=\"1\">408<\/span><\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_formato\">\n<th class=\"woocommerce-product-attributes-item__label\">Format<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Printed<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_thema\">\n<th class=\"woocommerce-product-attributes-item__label\">THEMA<\/th>\n<td class=\"woocommerce-product-attributes-item__value\"><span data-sheets-root=\"1\">Semiotics \/ semiology<\/span><\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">Synopsis<\/th>\n<td class=\"woocommerce-product-attributes-item__value\" style=\"text-align: justify;\"><span data-sheets-root=\"1\">It studies the elementary form of sign\/commodity that semiotic production plasmes in marketing business practice. This process endows the sign\/commodity with value (consumer value)  by embodying in it the imaginary meanings in favour of the brands which ultimately generate the surplus value that feeds the system.<\/span><\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">foreign rights contact<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Andr\u00e9s Telesca<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">E-mail<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">andres.telesca@editorialsb.com<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>","protected":false},"featured_media":3199,"template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":""},"product_cat":[93],"product_tag":[],"_links":{"self":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/product\/3198"}],"collection":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":1,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/product\/3198\/revisions"}],"predecessor-version":[{"id":3200,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/product\/3198\/revisions\/3200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/media\/3199"}],"wp:attachment":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/media?parent=3198"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/product_cat?post=3198"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/product_tag?post=3198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}