{"id":2243,"date":"2024-10-02T19:12:00","date_gmt":"2024-10-02T19:12:00","guid":{"rendered":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/?post_type=product&#038;p=2243"},"modified":"2024-10-02T19:13:24","modified_gmt":"2024-10-02T19:13:24","slug":"nuevos-fundamentos-de-mercadotecnia-hacia-el-liderazgo-del-mercado","status":"publish","type":"product","link":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/product\/nuevos-fundamentos-de-mercadotecnia-hacia-el-liderazgo-del-mercado\/","title":{"rendered":"Nuevos fundamentos de mercadotecnia. Hacia el liderazgo del mercado"},"content":{"rendered":"<p>.<\/p>","protected":false},"excerpt":{"rendered":"<table class=\"woocommerce-product-attributes shop_attributes\">\n<tbody>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_autor\">\n<th class=\"woocommerce-product-attributes-item__label\">Title<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Nuevos fundamentos de mercadotecnia. Hacia el liderazgo del mercado<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_autor\">\n<th class=\"woocommerce-product-attributes-item__label\">Author<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Lourdes M\u00fcnch Galindo; Erika Paloma Sandoval M\u00fcnch<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_editorial\">\n<th class=\"woocommerce-product-attributes-item__label\">Publisher<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Editorial Trillas, S. A. de C. V.<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_sello-editorial\">\n<th class=\"woocommerce-product-attributes-item__label\">Imprint<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Trillas<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_isbn\">\n<th class=\"woocommerce-product-attributes-item__label\">ISBN<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">9786071747907<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_numero-de-edicion\">\n<th class=\"woocommerce-product-attributes-item__label\">Edition number<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">2<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_ano-de-publicacion\">\n<th class=\"woocommerce-product-attributes-item__label\">Publication year<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">2024<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_num-paginas\">\n<th class=\"woocommerce-product-attributes-item__label\">Pages<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">336<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_formato\">\n<th class=\"woocommerce-product-attributes-item__label\">Format<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Printed<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_thema\">\n<th class=\"woocommerce-product-attributes-item__label\">THEMA<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Economics, Finance, Business and Management<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">Synopsis<\/th>\n<td class=\"woocommerce-product-attributes-item__value\" style=\"text-align: justify;\">The real competition in the global marketplace is not between products and services, but through the marketing campaigns that the media disseminate every day. This book analyses the marketing process, the environment and strategic planning to define successful marketing strategies. It also presents the techniques and methodologies for the design of the marketing mix, as well as the most current marketing trends. In addition to theoretical concepts, the book includes action guides, cases, exercises and other didactic resources.<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">foreign rights contact<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Jorge Dur\u00e1n<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">E-mail<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">jorge.duran@trillas.mx<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>","protected":false},"featured_media":2244,"template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":""},"product_cat":[90],"product_tag":[],"_links":{"self":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/product\/2243"}],"collection":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":1,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/product\/2243\/revisions"}],"predecessor-version":[{"id":2245,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/product\/2243\/revisions\/2245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/media\/2244"}],"wp:attachment":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/media?parent=2243"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/product_cat?post=2243"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/product_tag?post=2243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}