{"id":2234,"date":"2024-10-02T19:04:52","date_gmt":"2024-10-02T19:04:52","guid":{"rendered":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/?post_type=product&#038;p=2234"},"modified":"2024-10-02T19:07:00","modified_gmt":"2024-10-02T19:07:00","slug":"la-marca-creacion-diseno-y-gestion","status":"publish","type":"product","link":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/product\/la-marca-creacion-diseno-y-gestion\/","title":{"rendered":"La marca. Creaci\u00f3n, dise\u00f1o y gesti\u00f3n"},"content":{"rendered":"<p>.<\/p>","protected":false},"excerpt":{"rendered":"<table class=\"woocommerce-product-attributes shop_attributes\">\n<tbody>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_autor\">\n<th class=\"woocommerce-product-attributes-item__label\">Title<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">La marca. Creaci\u00f3n, dise\u00f1o y gesti\u00f3n<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_autor\">\n<th class=\"woocommerce-product-attributes-item__label\">Author<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Joan Costa Sol\u00e1-Segal\u00e9s<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_editorial\">\n<th class=\"woocommerce-product-attributes-item__label\">Publisher<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Editorial Trillas, S. A. de C. V.<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_sello-editorial\">\n<th class=\"woocommerce-product-attributes-item__label\">Imprint<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Trillas<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_isbn\">\n<th class=\"woocommerce-product-attributes-item__label\">ISBN<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">9786071706195<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_numero-de-edicion\">\n<th class=\"woocommerce-product-attributes-item__label\">Edition number<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">1<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_ano-de-publicacion\">\n<th class=\"woocommerce-product-attributes-item__label\">Publication year<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">2010<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_num-paginas\">\n<th class=\"woocommerce-product-attributes-item__label\">Pages<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">144<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_formato\">\n<th class=\"woocommerce-product-attributes-item__label\">Format<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Printed<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_thema\">\n<th class=\"woocommerce-product-attributes-item__label\">THEMA<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Economics, Finance, Business and Management<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">Synopsis<\/th>\n<td class=\"woocommerce-product-attributes-item__value\" style=\"text-align: justify;\">Brand image is a social and communicative phenomenon that interests anthropologists, psychologists and sociologists, as well as professionals in graphic design, architecture and industrial design. Joan Costa compiles his reflections and professional experiences on the creation and implementation of brands and proposes methodologies for both design and brand image control programmes. He also discusses trends in brand management and offers some representative cases, drawn from his background, bibliography and courses given on the subject.<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">foreign rights contact<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Jorge Dur\u00e1n<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">E-mail<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">jorge.duran@trillas.mx<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>","protected":false},"featured_media":2235,"template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":""},"product_cat":[90],"product_tag":[],"_links":{"self":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/product\/2234"}],"collection":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":1,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/product\/2234\/revisions"}],"predecessor-version":[{"id":2236,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/product\/2234\/revisions\/2236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/media\/2235"}],"wp:attachment":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/media?parent=2234"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/product_cat?post=2234"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/product_tag?post=2234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}