{"id":2231,"date":"2024-10-02T19:02:13","date_gmt":"2024-10-02T19:02:13","guid":{"rendered":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/?post_type=product&#038;p=2231"},"modified":"2024-10-02T19:04:07","modified_gmt":"2024-10-02T19:04:07","slug":"diseno-y-publicidad-el-nuevo-reto-de-la-comunicacion","status":"publish","type":"product","link":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/product\/diseno-y-publicidad-el-nuevo-reto-de-la-comunicacion\/","title":{"rendered":"Dise\u00f1o y publicidad. El nuevo reto de la Comunicaci\u00f3n"},"content":{"rendered":"<p>.<\/p>","protected":false},"excerpt":{"rendered":"<table class=\"woocommerce-product-attributes shop_attributes\">\n<tbody>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_autor\">\n<th class=\"woocommerce-product-attributes-item__label\">Title<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Dise\u00f1o y publicidad. El nuevo reto de la Comunicaci\u00f3n<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_autor\">\n<th class=\"woocommerce-product-attributes-item__label\">Author<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Joan Costa Sol\u00e1-Segal\u00e9s; Abraham A. Moles<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_editorial\">\n<th class=\"woocommerce-product-attributes-item__label\">Publisher<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Editorial Trillas, S. A. de C. V.<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_sello-editorial\">\n<th class=\"woocommerce-product-attributes-item__label\">Imprint<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Trillas<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_isbn\">\n<th class=\"woocommerce-product-attributes-item__label\">ISBN<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">9786071719041<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_numero-de-edicion\">\n<th class=\"woocommerce-product-attributes-item__label\">Edition number<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">1<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_ano-de-publicacion\">\n<th class=\"woocommerce-product-attributes-item__label\">Publication year<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">2014<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_num-paginas\">\n<th class=\"woocommerce-product-attributes-item__label\">Pages<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">196<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_formato\">\n<th class=\"woocommerce-product-attributes-item__label\">Format<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Printed<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_thema\">\n<th class=\"woocommerce-product-attributes-item__label\">THEMA<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Economics, Finance, Business and Management<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">Synopsis<\/th>\n<td class=\"woocommerce-product-attributes-item__value\" style=\"text-align: justify;\">Advertising and design are condemned to perpetual creativity. Their encounter generates a symbiosis between two socio-economic powers, two multidisciplinary forces of persuasive communication that collaborate and enhance each other. This essay analyses how the field of design offers the publicist audiovisual communication resources in different combinations of image, text, typography, movement and colour; and how the advertising field and media dissemination offer the designer immense creative possibilities and the knowledge of their impact on society.<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">foreign rights contact<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">Jorge Dur\u00e1n<\/td>\n<\/tr>\n<tr class=\"woocommerce-product-attributes-item woocommerce-product-attributes-item--attribute_pa_nombre-del-contacto\">\n<th class=\"woocommerce-product-attributes-item__label\">E-mail<\/th>\n<td class=\"woocommerce-product-attributes-item__value\">jorge.duran@trillas.mx<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>","protected":false},"featured_media":2232,"template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":""},"product_cat":[90],"product_tag":[],"_links":{"self":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/product\/2231"}],"collection":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":1,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/product\/2231\/revisions"}],"predecessor-version":[{"id":2233,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/product\/2231\/revisions\/2233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/media\/2232"}],"wp:attachment":[{"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/media?parent=2231"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/product_cat?post=2231"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.caniem.org\/catalogo-venta-derechos\/en\/wp-json\/wp\/v2\/product_tag?post=2231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}